Pros and Cons of AI for Law Firms: How AI is Changing SEO, Social Media & Lead Generation

Event Start:
10/08/2025 12:00 PM
Event End:
10/08/2025 1:30 PM

Date & Time: Wednesday, October 8, 2025 from Noon – 1:30 p.m. ET

This FREE program is online only and will be recorded. Anyone who registers will receive a link to the video recording.

Faculty

John D. McDougall
President, McDougall Interactive

  • 30 years of SEO experience
  • Author of three marketing books, including Content Marketing and SEO for Law Firms

John Maher
Podcast Host & Digital Marketing Specialist

  • 21 years of SEO experience
  • Expert in translating complex marketing concepts into plain English

 

About the Workshop

Artificial Intelligence is transforming search engines, marketing, and client acquisition. But how can lawyers, law librarians, and legal professionals navigate the hype versus the reality?

In this interactive workshop, John McDougall (author of Content Marketing and SEO for Law Firms and Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility online.

 

What You’ll Learn

  • The Pros & Cons of AI in Legal Marketing
    Efficiency, automation, and cost savings vs. risks like plagiarism, privacy, and bias.
  • How AI Is Changing Search
    From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your firm’s visibility.
  • Practical AI SEO Tactics
    Eight real-world use cases, including keyword research, content briefs, schema markup, and competitive analysis.
  • Authority Marketing in the AI Era
    Why Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever.
  • Hands-On Demos
    See how to generate SEO-optimized content, analyze search rankings, and create marketing assets with AI tools.


Who Should Attend

  • Attorneys, law librarians, and marketing professionals
  • Legal service providers looking to future-proof their visibility
  • Anyone curious about how AI will reshape client development in the legal sector

 

This is a free event – registration is required.

Register today and gain practical insights to stay ahead in the rapidly evolving world of AI-powered search and legal marketing.


The views and opinions expressed in programs offered by the Social Law Library are those of the speakers and do not necessarily reflect the views or positions of the Library. Online registration is encouraged. For assistance, questions on group discounts, accommodations requests, special billing, program content, out-of-state CLE credits, and general contact CLE Coordinator, Michael Saporito by email at msaporito@socialaw.com. Registrations accepted in order of receipt. Registration fees are non-refundable. Most Social Law Library CLE events are recorded and recordings are sent to all who are registered. The recording is available by digital download, generally within a week after the program date. CLE credit, when applicable, is only granted when 80% of the live webinar is attended. To insure getting the video, please register.

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